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Telemarketing --- Telemarketing. --- Electronic marketing --- Telephone marketing --- Direct marketing --- Telematics --- Telephone selling --- Mass communications --- Business economics --- Business, Economy and Management --- Business Management --- Trade and Commerce

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The “extended enterprise” is a new emerging paradigm in the manufacturing arena. Indeed, global competition is pushing manufacturing enterprises in several industries either to split geographically the production capacity or to work together in supply chain organizations involving several independent entities. This dynamic is involving both big companies, whose organisation is always more and more decentralised and geographically distributed, and Small and Medium Enterprises (SMEs) that are embracing new organisation forms such as the Virtual Enterprise (VE) one. The “extended enterprise” allows gaining agility, reactive ness, even p- activeness, and, of course, efficiency in the highly dynamic markets of the mass customisation and knowledge based economy era. However, the “extended enterprise” paradigm scales management complexity both at the strategic and operational level up. This requires new tools for managing the complexity of the extended enterprise. The Information and Communication Technology (ICT) enables the possibility to create new and innovative “tools for managing the extended enterprise”. This book addresses the above introduced issue of the tools for the extended enterprise. More specifically, it presents the results of a research developed under a two years program titled “ “Distributed process and production planning in manufacturing enterprise networks” and funded by the Italian Ministry of Education, University and Research (MIUR) under the program PRIN2001.

Telemarketing. --- Electronic marketing --- Telephone marketing --- Direct marketing --- Telematics --- Telephone selling --- Engineering economy. --- Engineering. --- Engineering Economics, Organization, Logistics, Marketing. --- Facility Management. --- Construction --- Industrial arts --- Technology --- Economy, Engineering --- Engineering economics --- Industrial engineering --- Engineering economics. --- Facility management. --- Facilities management --- Factory management --- Plant engineering

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Internet advertising --- Electronic commerce --- Telemarketing --- Electronic marketing --- Telephone marketing --- Direct marketing --- Telematics --- Telephone selling --- Advertising --- Business, Economy and Management --- Information Technology --- Law --- Telecommunications Technology --- General and Others --- Internet --- Corporate laws

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"Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere. Authored by Simon Hall, an ex-CMO who brings over 20 years' senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and information sourced from the author's own first-hand experience. Featuring real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations, marketers will find new approaches, models and solutions to help deal with any B2B marketing challenge."--Provided by publisher.

Marketing --- Marketing ; business to business. --- Industrial marketing --- Telemarketing --- Marketing ; strategieën --- Marketingmix --- Industrial marketing. --- Telemarketing. --- Electronic marketing --- Telephone marketing --- Direct marketing --- Telematics --- Telephone selling --- B2B marketing (Business to business marketing) --- Business to business marketing --- Business-to-business selling --- Industrial equipment

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"International journal of electronic markets.'

Telemarketing --- Electronic commerce --- Télémarketing --- Commerce électronique --- Periodicals --- Periodicals. --- Périodiques --- -380.05 --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Electronic information resources --- E-journals --- Business, Economy and Management --- Business Management --- Trade and Commerce --- Electronic commerce. --- Electronic marketing --- Telephone marketing --- Direct marketing --- Telematics --- Telephone selling --- Telemarketing.